These two iconic images are most closely associated with their use during World War II, though the “Uncle Sam” character was first created during World War I. The Department of Defense refers to these images, intended to recruit soldiers to fight and women to work in the factories to support the war effort, as the “social media of the time.” The “We Can Do It” poster introduced the character of Rosie the Riveter, intended to attract more women to fill jobs left vacant by men leaving for the armed forces.
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